Magic Smile Pro

2022

We underwent significant updates and expansion in the Magic Smile Home Line.

Magic Smile proudly introduced the long-awaited Magic Strips and a new PAP Home whitening gel formula.

2021

Magic Smile developed a special pigmentation for our bleaching gels, making them easier to differentiate and apply. 

• The pearl-colored gel for delicate in-office teeth whitening.
• The purple-colored gel for medium strength in-office teeth whitening.
• The red-colored gel for maximum strength in-office teeth whitening.

2020

In response to customer needs and environmental concerns, Magic Smile introduced Pro gel Refills with minimized accessories and packaging.

We also launched a reusable elastic retractor as part of our commitment to sustainability.

2019

We've released a new Pro kit that includes a 38% hydrogen peroxide gel for maximum whitening.

Furthermore, we've launched a unique "Balanced Protocol" designed to balance teeth sensitivity and enhance whitening results.

In addition, we introduced Magic Foam, a foam toothpaste designed for convenient teeth cleaning anywhere, anytime and to extend whitening results.

2018

A new era dawned for Magic Smile. We underwent rebranding and introduced a comprehensive approach that combined in-office and at-home teeth whitening. This strategy culminated in the presentation of the Magic Light Pro lamp and a 25% hydrogen peroxide gel.

2014

Magic Smile introduced a distinctive comprehensive approach: a combination of in-office and at-home teeth whitening. In realization of this strategy, we presented the Home Kit, based on our specially formulated carbamide peroxide gel.

2012

The Magic Smile brand was launched, introducing a professional in-office teeth whitening system.

The system integrated the Magic Light LED bleaching accelerator with the Pro kit, which features a 44% carbamide peroxide gel.